Once upon a time people watched ads so they could make informed decisions. Not anymore. Now we have Google, Alexa, text messaging, Facebook. The Internet answers all our questions.
To wit: The cost of getting anyone’s attention has increased seven-to-nine fold in the last twenty years.
Ads can’t find us.
But interesting stories? Unique ideas? Bigfoot driving around in a little sports car? Now you have our attention.
People will always engage with a compelling and well-crafted tale. One that’s familiar because it taps into deep-seated truths, yet surprising because it delivers in a unique way.
Within hours of this single, 1-minute and 22-second video being posted by @phillipsforcongress to YouTube and Twitter, Bigfoot quickly made waves across Minnesota, the country and the world.
“I thought I was good at hiding,” says a somber, contemplative Bigfoot in this new political attack ad out of Minnesota.
Bigfoot Stars In Fantastic New Political Ad For Congressional Candidate
So many things could have gone wrong with a new TV spot from Minnesota’s “Dean Phillips For Congress” campaign.
Campaign Ad Starring Bigfoot Seeks to Track Down Elusive GOP Congressman
“Does Erik Paulsen really exist?” the mythical creature asks.
LOL! Bigfoot Goes Looking For Elusive Republican, Best Political Ad Since 1964 ‘Daisy’
Democrat Dean Phillips has a winner in this attack ad.
Latest campaign advertisement cleverly equates the absent Paulsen to the elusive Bigfoot.
Because a Democrat could lead this affluent Minnesota district for the first time since 1961.
Democrats Are Going For Laughs in Their Midterms Ads. Republicans Are Going For Fear.
Why 2018 candidates, parties and PACs are getting creative with their political ads.
This Crazily Enjoyable Ad Takes Political Advertising In a Whole New (and Really Quite Good) Direction
It’s rare I watch a political ad twice.
Dean Phillips defeated incumbent Rep. Erik Paulsen in the general election for Minnesota’s 3rd Congressional District on November 6, 2018 with a 12% margin.
On January 3rd, 2019, he was sworn in as a member of the United States House of Representatives.
For 27 years we’ve been telling stories that find an audience. We create content that rewards people for having spent time with it—content that people identify with so strongly they’re willing to do the unthinkable: share it with others.
Every brand has such stories to tell. Are you telling yours?